All of our work is based on thorough strategies utilizing tools from brand and communications planning, market research, and data analysis. This sets us apart from most agencies in the fashion and design segment where ideas are often developed ad hoc, driven by instinct and what’s cool in the moment.
We create campaigns driven by an overarching idea which helps to create long-term engagement while the story unfolds in different chapters and channels. While fashion marketing in the past was often focused only on a cool looks, today we need to tell relevant stories to fuel social conversations around brands.
In executions we draw upon a network of internationally reknowned photographers, art directors, copywriters, editors, set designers, videographers, architects, illustrators and cutters. Our network allows us to find the best creative to deliver the most original and unique idea for each project.