When Zalando purchased Bread&Butter,
they knew it needed change

It had to feel fun

It had to feel fresh

But most of all...

...it had to feel fashionable

We created a whole new concept...

...combining incredible architecture...

...exclusive fashion shows...

...and the hottest crowd in town

That's how we took Bread&Butter from Tradeshow....

...to Trend Show

Leather shoes are always so serious

We thought it was time
for a change

Time for a dose of...

The Surreal

Creative Direction – Katharina Kemmler, Lena Schäfers
Art Direction – Agathe Nicolas
Set Design – David Kemmler, Rafaela Kacunic
Photography – Jonas Lindström

Think you can't move in leather shoes?

Think again

Creative Direction – Katharina Kemmler
Art Direction – Marek Polewski
Photography – Till Janz
Videography – I AM JOHANNES

How do you give a physical presence
to a brand that's 100% digital?

A brand with no stores...

...no shop windows...

...and no space of its own

Simple.
You create them something entirely new

Creative Direction – Katharina Kemmler
Art Direction – Claudia Rafael
Photography – Eva Baales
Set Design – David Kemmler

TOPSHOP & Zalando:
Two fashion giants in one historic partnership

But how to announce this to the world?

Just ask Cara Delevingne...

Creative Director – Chang Lin
Art Direction – Zalando
Concept Creation – Kemmler Kemmler, Zalando
Film Director – Gordon von Steiner
Video Generation Technology – Wonderlandmovies GmbH
Web Development – Kopfwelt GmbH

In America, everyone knows GAP

But Europeans?
Not so much

So we produced a campaign

That spelled it out to them

In images everyone could understand

Creative Director – Katharina Kemmler
Art Director – Claudia Rafael
Photography – Stefan Heinrichs

Sloppy sneaker culture
It's a big, ugly problem

Zign asked us to help fix it

Our goal?
Remind people how much edgier,
sexier, smarter and cooler
leather shoes are than sneakers...

...and get them to make the switch

Our message was simple

Our lookbook was spectacular

And our launch party... was a total knockout

Creative Direction – Katharina Kemmler
Art Direction – Marek Polewski, Claudia Rafael
Photography – Jamie Morgan
Videography – Rio Grande, Nick Chard

How does a 21st century
fashion brand create nostalgia?

It writes a modern
day fairytale...

...and finds a unique
voice to tell it

Creative Direction – Katharina Kemmler
Art Direction – Marek Polewski
Photography – Eva Baales
Video Director – Esteban Studio

The future means different things
to different people

Nike asked us to tell the story
of the future of football

We built them an epic retail concept
that took people on a journey

From the streets...

...to the stadium

Creative Direction – Katharina Kemmler
Art Direction – Claudia Rafael
Set Design – Christian Weinecke, David Kemmler
Photography – Achim Hatzius, Maxime Ballesteros
Artist – Dirk Bonn

When an entire country is against
buying fashion online

You have to be very persuasive
to change their minds

It took three
Grand Dames

With a combined
age of 226 years

To convince the
people of Austria

To stop being so old fashioned

(It worked)

Creative Director – Chang Lin
Creative Concept – Kemmler Kemmler, We Make, Studio VIE
Art Direction – Zalando, Kemmler Kemmler, We Make, Studio VIE
Film Director – Bode Brodmüller
Still Life Photography – Elfie Semotan

Denim is a dirty business

DAWN is the world's first
truly clean & fairtrade jeansmaker

We built them a complete brand

Always keeping one thing in mind

For denim to sell...

...it has to be sexy

Creative Direction – Katharina Kemmler
Art Direction – Marek Polewski
Photography – Stefan Heindrichs

Qbo is the connoisseur's
coffee maker

They asked us to help them take
on the market leader

We built a campaign around
one observation...

Coffee drinkers used to
want convenience

Now they want control

Creative Direction – Katharina Kemmler
Art Direction – Marek Polewski
Photography – Gerhard Kellermann

Creative Direction – Katharina Kemmler, Lydia Gries
Art Direction – Rita Braz
Photography – Thomas Lohr

To celebrate a new season,
and a brand new store...

...we went BIG

Creative Direction – Katharina Kemmler
Set Design – Sarah Illenberger

When it comes to denim

Nothing looks sexier...

...than a clean conscience

Creative Direction – Katharina Kemmler
Art Direction – Marek Polewski
Photography – Sabrina Theissen

Creative Direction – Katharina Kemmler
Art Direction – Lambl/Homburger
Set Design – Nitzan Cohen

How do you launch a new sneaker
in the post-Internet age?

Simple.
You just need the right message...

...the right medium...

...and the right choice of spokespeople

Welcome to
Nike's first EVER
Snapchat campaign

Art Direction – Rafaela Kacunic
Concept Creation – Joey Charllier

When you think about 'Eco Fashion'
What comes to mind?

Is it Cool?

Is it Fashionable?

Is it Sexy?

Our campaign was all those things...

...and more

Creative Direction – Katharina Kemmler
Art Direction – Claudia Rafael
Photography – Till Janz
Artist – Patrick Wichtler

Creative Direction – Katharina Kemmler
Set Design – Christian Weinecke, David Kemmler
Artist – Dirk Bonn

Creative Direction – Katharina Kemmler
Art Direction – Claudia Rafael
Photography – Haw-lin Services
Videography – Haw-lin Services

Creative Direction – Katharina Kemmler
Art Direction – Claudia Rafael
Photography – Till Janz

Creative Direction – Katharina Kemmler
Art Direction – Claudia Rafael
Retail Design – Dirk Bonn
Photography – Felipe Barbosa
Artists – Westbam, Carsten Fock, Dirk Bonn, Niki Pauls
Dance Performance – Flying Steps

KEMMLER KEMMLER
is a new breed of creative agency

We speak in Culture
We think in Mobile
We believe in Beauty

We are a family business,
founded in 2013 by four siblings who
made their names in fashion,
advertising, architecture & finance

We specialise in
innovative campaigns tailored for
the mobile & digital audience...

...these days, that means everybody

KEMMLER KEMMLER GmbH
Großbeerenstr. 71
D –10963 Berlin

+49 30 346497000
office@kemmler-kemmler.com

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Angaben Gemäss § 5 TMG

KEMMLER KEMMLER GmbH
Großbeerenstr. 71
D –10963 Berlin

Vertreten durch

Katharina Kemmler
Sebastian Kemmler

Kontakt

+49 30 346497000
office@kemmler-kemmler.com

Umsatzsteuer-ID

Umsatzsteuer-Identifikationsnummer gemäß §27 a
Umsatzsteuergesetz DE272110158

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